Marcella Wylie
ILLUSTRATION
ELLA DRINKS
Illustrations used for rebrand in collaboration with Offshoot Design.
ELLA DRINKS
Marcella and Offshoot worked with Ella Drinks on a complete rebrand. The Ella Drinks identity was re-designed and its sub-brands: Angus Apples, Berried and Bouvrage. This branding was then rolled out onto packaging. Marcella created playful, loose fruit illustrations to accompany the rebrand's clean monochrome typography. We wanted to enhance the premium, adult quality of the brand, yet still honour its honest approach and heritage.
Kenny Macalister Hall, Director Offshoot Design
"Offshoot approached Marcella to work with us on the rebrand and packaging designs for a Scottish soft fruit drink supplier. We were looking for a local illustrator who could provide a bespoke, fruity set of assets to sit at the core of the brand. The client had seen Marcella's work and was keen for her to be involved.
"From the outset Marcella was accommodating and listened to what we were looking for, helpfully interjecting with her own creative thoughts for consideration. We had a good idea of how we wanted the packaging to look and Marcella nailed it first time, providing a series of illustrations that were married together and used across a number of SKUs.”
"Both Offshoot and the client were delighted with the results. The service Marcella provided was friendly, flexible and professional."